Assouline Nutella

A global icon, spoon by spoon

Celebrate six decades of joy with Assouline Nutella, a luxurious coffee table book that chronicles the journey of the world’s most beloved hazelnut spread. From its humble origins in Italy to its place on breakfast tables across the globe, Nutella has become more than a product. It is a cultural icon that bridges generations, evokes nostalgia, and spreads smiles with every spoonful.

Through six engaging chapters (History, Quality, Bread & Breakfast, Versatility, Nutella World, and Iconicity) readers explore the signature spread’s journey from carefully sourced ingredients to its perfected, irresistible flavor. From classic jars to innovations like Nutella&GO!, B-ready, and biscuits, the book celebrates the Ferrero family’s vision, artisanal craftsmanship, and enduring passion for delighting fans worldwide. A special anniversary exhibition captures Nutella’s global influence and its unique ability to turn simple moments into shared joy.

Measuring 33 cm x 25 cm with a silk hardcover and weighing 3.2 kg, this 280-page volume features over 200 illustrations that bring Nutella’s story vividly to life. With a foreword by Giovanni Ferrero, Nutella is a must-have for collectors, design aficionados, and admirers of culinary culture. Handle with care: keep clean and dry, avoid direct sunlight, store in a cool, dry place, and dust regularly to preserve its elegance.